- AdventHealth
AdventHealth has named Frank Carter to the position of vice president of brand, effective June 23, 2019. In this role, Carter will lead strategy and the road map for AdventHealth’s brand in support of the health system’s mission, vision and business goals. He will report to Vickie White, senior vice president of marketing and innovation for AdventHealth.
“Frank is a senior marketing executive with a proven track record in leading successful corporate marketing strategies and guiding cross-functional teams in a dynamic and changing environment. His expertise in strategy development and execution, brand creation and management, and partnership relations will bring significant knowledge, experience and value to our organization,” said White.
Since 2014, Carter has served in multiple positions with AdventHealth in Central Florida. In his most recent position as executive director of consumer marketing, he oversaw marketing and branding initiatives for the region’s acute hospitals, institutes and ambulatory networks. Before joining AdventHealth, Carter served as the corporate marketing director for EXP Global. Prior to EXP, Carter led brand and marketing efforts for Tribune’s multi-media operation, Orlando Sentinel.
“This is such an exciting time for AdventHealth as consumers are embracing our unified brand and consumer promise ‘feel whole’ across all of the markets we serve. I look forward to partnering with the marketing teams throughout the organization to continue to elevate our national brand,” said Carter.
A graduate of the University of Alabama where he earned a bachelor’s degree in advertising and marketing, Carter is an ardent fan of the Crimson Tide. He has been married for 25 years to his wife, Annette, and together they have two daughters, Kailey and Olivia.
Recent News
AdventHealth President and CEO Terry Shaw has been named one of Modern Healthcare’s 100 Most Influential People in Healthcare for 2024, marking continued recognition of Shaw as a transformative leader...
AdventHealth has named Elise MacCarroll-Wright as president and CEO of UChicago Medicine AdventHealth Hinsdale in its Great Lakes Region, effective Jan. 6, 2025.
AdventHealth has named Dave Tkachuck president/CEO for UChicago Medicine AdventHealth La Grange, effective Jan. 6.
A UChicago Medicine AdventHealth neurologist addresses the growing gap between the number of men and women diagnosed with MS.
AdventHealth has named Ryan Quattlebaum president/CEO for AdventHealth Wesley Chapel, effective Dec. 29.
Health care and government leaders celebrate the much-anticipated expansion of AdventHealth University.
Wangsness has more than 30 years of experience in health care.
‘Imagine Wholeness’ features the Grammy-winning group Take 6 and the AdventHealth Orchestra.
Bejarano will assume leadership on Dec. 15, 2024.
The 25th anniversary of ‘To Err is Human’ provides an opportunity to reflect on key learnings that have shaped the hospital system’s culture of safety.
The agreement includes ShorePoint Health Port Charlotte, Certain Assets of ShorePoint Health Punta Gorda and a free-standing Emergency Department.
AdventHealth has achieved the top spot on the Gartner Healthcare Supply Chain Top 25 for 2024.