Frequently Asked Questions
Our pilot of the content hub and have created a special search environment for Orthopedic content in Brand Center. We have a new naming convention, taxonomy and tag automation, and organization to make it easy. Simply put, we want you to be able to find what you want, when you want, without hassle. You're invited to explore this environment over the next 90 days and share your feedback. In 2025 our teams will continue updating this Content Hub to shift focus on our other priority service lines. We’ll let you tinker around for a few weeks and then follow up with a survey to hear your thoughts.
- What is a Content Center of Excellence?
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A Content Center of Excellence (CCOE) brings together knowledge, people, and tools to maximize the value of each digital asset. This will unify all content across various channels and ensures each asset aligns with the organization's overall goals and objectives.
- What are the benefits of a Content Center of Excellence?
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- Anchors content efforts (from operations to deliverables) to enterprise goals
- Breaks down silos and fosters collaboration
- Unifies content planning through evaluation across the enterprise
- Empowers team members to use and optimize content effectively
- Provides governance, education, and technology to consistently uphold best practices
- Builds consistency in consumer messaging
- What is the Optimized Ortho content Hub Pilot?
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Before the CCOE is ready for launch, we are conducting a pilot within the Orthopedic service line. We will use the insights gained from this pilot to make further improvements for the official launch.
- What is the purpose of the Optimized Orthopedic Search Experience Pilot?
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We have developed a hub for all Orthopedic related content all in one place, this pilot will help us test how this tool will be used on a larger scale and determine what changes are necessary before moving forward.
- How do I access the Optimized Orthopedic Search Experience Pilot?
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The Content Center can be accessed by navigating to the Brand Center and selecting the “Ortho Content Hub” folder.
- How is this different from searching for assets in Brand Center?
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Our team has dedicated dozens of hours as a labor of love to improve your search experience. Here are the steps we took to ‘make it easy’ for you to search for the consumer-facing assets you need:
- We combed through to make sure every asset is tagged appropriately which means you can now take full advantage of the filters at the top of brand center without having to wonder if your filtered results are missing assets.
- We archived thousands of files to make sure every asset is updated and relevant which means you’ll be spending less time scrolling through clutter.
- We paired social images and their copy so that every social asset is ready-to-post.
- We added additional consumer facing content – call scripts and blogs are now accessible.
- Who should I reach out to if I have more questions?
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Sr. Specialist, Social Media & Content Strategy – Paola Guevara Hanon [email protected]