Digital Marketing Requests

This is a catch-all request for reporting and analytics on digital marketing efforts that do not fall into a full campaign report or Google analytics bucket. It may include lead/form submission lists from Salesforce or call volume reports outside the scope of a full campaign analysis.

Reporting and associated analysis regarding digital marketing campaign performance. Can include web traffic, lead outcomes, call volumes, net revenue reporting and other KPIs or CTAs that have tracking behind them. Tracking must be in place for reports to be requested.

Reporting and associated analysis for specific web pages, either from the main websites, campaign pages or ad hoc sites. This can include traffic volume, where traffic is coming from, average time on page/session, etc. Tracking must be in place and access must be granted to the team for reports to be requested.

Requests for pulling a list of patients, non-patients or a combination. This request can also be for scrubbing a list that already exists against the "do not mail" list. No PHI is allowed on mailing list requests.

Urchin Tracking Modules: This request is for a tracking code for digital efforts that allow back-end reporting to be performed, letting us see which specific efforts website and/or lead traffic came from. Vanity URLs also require additional UTM redirects for tracking. All clickable digital assets must be tagged for reporting purposes.

A phone number for a marketing tactic. The Contact Center supplies phone numbers for a Call to Action (CTA) that goes back to the call center. We differentiate numbers by campaign and tactic.

This is an article that lives on the AdventHealth blog and can be posted on social media or used in a newsletter.

Combined Blog and Social Image job.

Copywriting-only requests include new copy creation and smaller-scale copy updates to digital assets such as web banners or displays.

A job that includes both a blog and boosted social post aligning an AdventHealth expert with a trending news story. The content will live in the blog section of the website, and the social post will be boosted from the page of your choice for five days following the publication to maximize exposure.

*Strategy Brief must be provided.

Newsletters are developed to support digital marketing campaigns and nurture the consumer journey. Newsletters involve the development of multiple articles/blogs and are generally deployed monthly.

Social media post to inform consumers of a new provider.

Metrics for paid social initiatives on Facebook, Instagram and LinkedIn. Metrics are analyzed to assess the effectiveness, reach and success of a specific social media post.

Copywriting only request for a provider biography.

An advertisement on a social media platform that targets social users based on user activity, demographic information, device use information, advertising and marketing partner-supplied information, and off-social activity.

A Facebook, Instagram or LinkedIn post that needs to be boosted with a budget, cost center, target audience and campaign length in mind to provide additional traffic and attention to the post.

An image to be posted on Facebook, Twitter, Instagram or LinkedIn. No text limit on image unless you intend to boost post. No logo is allowed within a Facebook image.

A video file that already exists and needs to be uploaded to the AdventHealth YouTube channel.

This request is for importing consumer data from touchpoints not integrated with Salesforce. It may include event attendees or other aggregated lists of Marketing’s consumers. Complete in preparation for a Standalone Email send, reporting and tracking or ROI analysis. Campaign related details must be provided with your consumer’s first name, last name and email address or phone for upload into Salesforce.

*Strategy Brief must be provided.

This request is for an email series across a variety of educational topics for a service line or initiative connected to a Digital Marketing campaign.

This request is for independent email sends to subscribers that fall outside NOC Newsletter and Campaign Journeys. It may include email deployments for an upcoming event, a local initiative, a timely topic (i.e. moment marketing), monthly service line awareness content and more. You must provide proof of subscriber opt-in and have your subscribers uploaded through the Digital Marketing Data Import into Salesforce prior to completing this job request.

Display ads are small banner images displayed on websites; used for large audience-based media buys or retargeting.

*Strategy Brief must be provided.

A digital brochure with robust information regarding the subspecialty of a service line. This brochure lives on the landing page and will allow consumers to enter into an email journey after downloading their guide.

*Strategy Brief must be provided.

A build of a single landing page. These can include new or updated URLs, heroes, images, content, video, graphics, downloadable PDFs, design, layout, and style.

*Upload content/imagery to be updated.

Update to an existing single landing page. These updates can include new or updated URLs, heroes, images, content, video, graphics, downloadable PDFs, design, layout, and style.

Removal of an AHMG physician from the different digital assets/platforms.

Removal of a non-AHMG physician from the different digital assets/platforms.

Provider directory update, show/hide provider from directory, taxonomy change.

Use this Service Now Request for purchasing any new domains / vanity URLs.

Use this Service Now Request for any redirector app request and to update any Vanity URLs already purchased.

Add new practice to the AdventHealth Medical Group on AdventHealth.com.

Update an existing AdventHealth Medical Group practice on AdventHealth.com.

A new page or feature needs to be added to AdventHealth.com.
Ex: Uploading a new Article, service line, or other informational page

Create a new web page for a new location (Health Parks, Primary Care+, etc.) that requires a phased launch.

Update or fix to current sites, content, or pages on AdventHealth.com.
Ex: Updating information, new PDF upload, link updates, etc

A new page or feature needs to be added to AHU.edu.

Need to create, delete or update a form on your facility's AdventHealth.com website? Complete this form to submit your request to our team.

Update to an existing institute site. These updates can include new or updated heroes, images, content, video, graphics, downloadable PDFs, design, layout, and style. This does not include updating, adding or removing providers.

Adding, updating or removing physicians from institute sites.

Need to update the Lab or Mammo Scheduler on your website? Complete this form to submit your request to AIT.

Update to Location information or Social Media links.

Requests for new site or facility builds.

Search Engine Optimization audit for new sites.

Any digital marketing request that is not listed elsewhere.